What’s going on in Cherkasy

People can now learn about the way Cherkasy spends its free time from the new tourist-information magazine Zhyvy v Cherkasakh (Live in Cherkasy). The first issue of the newly-created edition was published last week. Live in Cherkasy is a glossy magazine-guide about art, sport and cultural events to be held in Cherkasy within a given month. It can be found in the city’s supermarkets, hotels, restaurants, beauty salons, etc.

“We found ourselves in a situation where many interesting events were taking place in the city, but the residents and guests of Cherkasy were poorly informed about them. And life in the city is always full of events. For example, just last year Cherkasy organized 12 championships of Ukraine (two of them had international status). Stone, wood and ice festivals took place in parks of the city, concerts were held, and, at the end of the year, the drama theater hosted the international premiere of Gipsy Baron,” says Cherkasy’s mayor Serhii Odarych. “Therefore, following the example of many European cities, we started this magazine dedicated to interesting events in the city. This way residents and guests of Cherkasy had the possibility to plan a month ahead: where to go, what festival to attend, what sport teams to watch, and so on.”

According to the mayor of Cherkasy, in European cities such magazines are quite common. Each family receives a copy of the magazine. Its main goal is to promote events taking place in the city, attracting investors and tourists.

The mission of Live in Cherkasy doesn’t differ from its European “colleagues”: announcing all art, cultural and sport events for the nearest month. Thanks to a circulation of almost 25,000 copies, the local government is going to inform a considerable portion of its citizens about cultural and sport life in the city.

“Besides, it’s a way to stand out from among other cities in Ukraine and even the world. Thanks to Live in Cherkasy foreigners will learn about the city of Cherkasy, its traditions, people, and events. We aim at bringing tourists here,” pointed out the magazine’s editor-in-chief Yevhenia Fedoriaka.

She also added that in the future the edition would have a circulation of 30,000 copies. It will be distributed for free in the city hall, at entrances to theaters, museums, cinemas, stores, restaurants, and beauty salons. It will also be found in hotels, not only in the hall, but in each apartment.

In Cherkasy they expect that within a few months the magazine will be circulated by Ukrainian airlines: in planes and airports. The guide-book also has a few pages in English so that foreigners visiting Cherkasy have the possibility to learn about important events in the city and visit them.

The founders of the magazine plan to finance it with revenue from advertisements. The editor-in-chief hopes that the magazine will be a useful tool for residents and guests of the city for years to come, informing them on how to spend their free time and discover the culture of Cherkasy.