Social advertising festival

The 1st National Social Advertising Festival opens in Kyiv on Nov. 30. Its organizers are the Ministry of Family, Youth, and Sports; the State Social Service for Family, Children, and Youth; the Advertisers’ Association of Ukraine, and other institutions. Minister of Family, Youth, and Sports Yuriy Pavlenko, the chairman of the organizing committee, says that the key objectives of the festival are to enhance the role of social advertising in solving social problems; create favorable conditions for social advertising; enlist and encourage advertising experts, and attract the attention of the general public and state institutions to the problem of developing domestic social advertising. During the festival the results of a social advertising competition will be summed up in seven nominations: “Motherland,” “Small Homeland,” “Society,” “Family as the Foundation of Society,” “Treasure-Trove of Good Traditions” or “Eternal Values,” “Health of the Nation,” and “Living Beauty,” reports Interfax Ukraine. Winners will receive honorary diplomas and prizes. Pavlenko announced that his ministry contributed 40,000 hryvnias to the competition. Budget appropriations for social advertising by the ministry amount to some 2.5 million hryvnias.